The transition towards the new messaging standard isn’t occurring with the velocity many had initially foreseen. Instead, we're seeing a measured adoption journey, influenced by complex factors including copyright endorsement, device manufacturers' pledges, and, most importantly, user choice. While Google's attempts to champion RCS have created f

With millions of active users worldwide, WhatsApp has emerged as a potent tool for businesses to connect with their customers. The powerful WhatsApp Business API empowers enterprises to automate customer interactions. From delivering instant support to disseminating offers, the API provides a versatile platform to foster meaningful relationships.